15 Biggest Movie Marketing Fails Of All Time

XMen Apocalypse Mystique Billboard Controversy

Nobody ever said marketing a movie was easy. There’s so much to consider. A campaign has to be true to the nature of the film being promoted, it has to be clever or catchy enough to stand out, and it has to attract the engaged interest of the target audience. For this reason, the best marketers look for original, inventive ways to sell movies. A good campaign can absolutely make a positive impact at the box office, so creativity pays off.

Such creativity can also backfire, though. Over the years, there have been some marketing efforts that went astonishingly, and sometimes humorously, wrong. Those are the ones we’re looking at here. Below are fifteen notable …

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